Traversing the Psychology and Future of Gaming with The Winning in Losing

EDITORIAL, EXPERIENCE

CLIENT

Maryland Institute College of Art

SERVICES

Research
Content Writing
Art Direction
Editorial Design
Wireframing
Prototyping
Motion Design

BACKGROUND

Each year, hundreds of games are released with built-in tutorials and guides to help users navigate high-stakes situations but how might users fare when forced to blindly habituate at a rapid rate, in order to survive their quests? Apparently well enough to keep trying.

CHALLENGE

Thought leadership around video games exists in regard to the natural reflexes of the human mind but little exists to highlight the ways in which the gaming world and human behavioral response push each other into the future.

APPROACH

Gamify an editorial experience to capture the hearts of game enthusiasts while also shedding light on possibilities for the future of psychology in high-stakes gaming.

✁

How might we inform and inspire the next generation of video game makers and gamers to continue on their quest of creating and participating in sophisticated systems of habituation?

OBJEC
TIVES

Reinvigorate gaming enthusiasts and the psychology world with thought leadership that sparks new ideas

Focus: Report Downloads

Capture data around topics of interest and hotspot areas to innovate on future content and UX strategy

Focus: Page Interactions + Session Duration

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Investing in Dynamic Experiences for Partners and Customers with the Cubic Design System

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