Investing in Dynamic Experiences for Partners and Customers with the Cubic Design System

EXPERIENCE, BRAND

CLIENT

Ping Identity

TEAM

Mike Heighway
Creative Lead

Régine Carreras
Sr. Designer

Katie Daugherty
Sr. Designer + Illustrator

Josh Kulchar
Sr. Designer

SERVICES

Art Direction
Design System Development
Wireframing
Prototyping

BACKGROUND

Ping Identity delivers seamless and secure user experiences for virtually any identity, any business need, and any deployment model.

CHALLENGE

Potentials customers, clients, and partners need a platform that helps them emotionally connect to identity security and make easy decisions on potential solutions.

APPROACH

Craft a digital ecosystem that permeates all levels of the business and illustrates delight, wonder, and importance while avoiding the typical visual complexity of tech/SaaS.

✁

How might we introduce a scalable toolkit that ensure faster delivery, an ownable brand presence, and a shift in cohesive thinking between internal teams?

OBJEC
TIVES

Streamline the design and build process of Ping Identity's digital landscape

Focus: Project Timeline Duration

Maintain a living document that evolves with the goals of the company

Focus: Update Cadence

Ensure a meaningful branded experience from one touchpoint
to another

Focus: Page Interactions + Session Duration

Provide a source of truth for external reference

Focus: Project Timeline Duration, Handoff

INVESTIGATION + STRATEGY

The brand and visual design arm of Ping Identity's internal agency, Square One, was tasked with bringing Ping into the future (and Figma). What started as a homepage refresh grew into a total design system build with 8,000+ pages in tow. Internally, we called the project "Reimagine" as it was a total rethink on how we might dive headfirst into more ownable brand recognition and stake our claim in the identity space where other design systems were already in play.

We worked with the existing Ping Identity logos and Brand Red but sought out an expanded palette for better contrast as well as a punchier approach to the market where most competitors were on the opposite side of the color wheel. Cameos of bold icons, type, and textures helped create a visual formula that became easy to duplicate across teams and impactful across platforms, digital and physical.

LOOKING FORWARD

From the beginning, I played a large role in building, auditing, and maintaining the design system, as well as determining where it can go next.

The hope is that future iterations of Cubic will push into adventurous color, photography, and textures as the Ping Identity brands grows in dimension and breadth.

IMPACT

$2.8B

Thoma Bravo Acquisition

8,000+

Pages benefitted from the creation of the Cubic Design System

AA/AAA

Improved Accessibility Ratings

6.64

Seconds reduced from average
page load time

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Whether you're in search of a Creative Consultant for your business or a Design Resource on your team, I'd love to connect and collaborate on something meaningful.