Strengthening the Fight Against Bad Actors with Ping Identity

BRAND, EDITORIAL, INTEGRATED

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CLIENT

Ping Identity

TEAM

Mike Heighway
Creative Lead

Régine Carreras
Sr. Designer

Katie Daugherty
Sr. Designer + Illustrator

Josh Kulchar
Sr. Designer

SERVICES

Art Direction
Editorial Design
Event Design
Campaign Design

BACKGROUND

Ping Identity delivers seamless and secure user experiences for virtually any identity, any business need, and any deployment model.

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CHALLENGE

The Personal Identity sector is heavy with tech-talk and unapproachable solutions that alienate decision-makers when searching for a solution.

APPROACH

Differentiate from the competition by leaning into bold minimalism that merges the human experience with technological innovation.

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How might we pull out front of the competition by constructing ownable brand experiences that span digital and physical spaces?

OBJEC
TIVES

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Ensure a meaningful branded experience from one touchpoint
to another

Focus: Lead Impact

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Maintain a living document that evolves with the goals of the company

Focus: Update Cadence

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Streamline the design and build process of Ping Identity's digital landscape

Focus: Project Timeline Duration

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Provide a source of truth for external reference

Focus: Project Timeline Duration, Handoff

CORE BRAND

While on the SquareOne team, I dedicated my time to strengthening the Ping brand, physically and digitally, through supporting the development of the Cubic design system, and its expression through other brand touchpoints. 

Using our custom icon and pattern libraries, I built a body of work for the company alongside my colleagues that leaned into these elements across different platforms and experiences.

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PRODUCTS + INITIATIVES

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EVENT + KEYNOTE DESIGN

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IMPACT

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40-50

Average projects completed per month by SquareOne team

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$2.8B

Thoma Bravo acquisition

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LET'S WORK TOGETHER

Whether you're in search of a Creative Consultant for your business or a Design Resource on your team, I'd love to connect and collaborate on something meaningful.

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✑ Available for Role + Project Opportunities✑ Available for Role + Project Opportunities✑ Available for Role + Project Opportunities
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COLOPHON

This site uses Spline Sans and Spline Sans Mono for headlines and body. Chromate Roman and Italic are used for display.

ALL RIGHTS RESERVED 

Régine Carreras

Design + Direction

Made with 🤍 in Maryland

© 2024

Never tell me the odds ⏺

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